A press release can be a great way of getting your business in the local paper without spending a penny. But there are certain rules you should be following to optimise your chances of your words making it into print.
Here’s 12 top tips to help you get it right.
The right planning and productivity tools are essential to make sure the less glamorous aspects of business admin take up as little time and effort as possible. Here’s a selection of the apps, tools, platforms and software I use to make running my business as painless (and in some cases, fun!) as possible.
Starting your own business is equal parts terrifying and exhilarating. If you are thinking of taking the plunge, here’s our take on why you should give it a go.
Setting your business’s Vision, Mission and Value statements is a valuable exercise in examining what, why and how you do what you do, who you do it for and how you bring value.
Setting goals is a powerful way to focus on where your business is going and what you want to achieve. Here’s Red Shoes’ guide on planning for success.
Headline writing is a science and an art and is a key skill to master to ensure your content gets read. Here’s seven easy tips to make your headlines great.
Blogging can be a slog. You know content is king, but if find yourself staring at a blank screen here’s some help to get started.
Wordpress is, without doubt, a great platform on which to build your business website, but maintenance is key to ensuring it continues performing at its best.
In today’s digital age leaflets may be considered old hat, but a well-designed leaflet, which is visually appealing and packed with useful information, can be a cost-effective promotional tool.
Stand head and shoulders above the competition by following these three easy steps to making the most of your Google My Business profile.
Google My Business is a valuable first step in local search engine optimisation and a great tool to get your business noticed.
Google My Business helps improve visibility in search results and makes it more likely customers will find you when looking for a local provider.
If you run your own business you are “in sales” and need to be able to “sell” what you do. Here’s some pointers on selling when you are not a salesperson.
Branding is an important element of any business as it identifies you to your audience and differentiates you from others in the same market. But what is a business brand and how do you come up with one that accurately defines what your business is and what it stands for?